The Story of VIVE MARIA

VIVE MARIA was founded in Berlin in 1997 by designer Simone Franze. From the very beginning, the label attracted attention with its unique and unconventional designs, becoming particularly known for incorporating religious-inspired imagery and saint motifs into lingerie and fashion pieces. This bold creative approach sparked both admiration and controversy, helping establish VIVE MARIA as one of the most distinctive and talked-about independent fashion brands in Germany.

Inspired by French fashion, vintage glamour, and a love for beautiful details, the brand quickly developed a signature style that combined femininity, romance, and playful elegance. From delicate lingerie and nightwear to iconic dresses and tops, VIVE MARIA became known for its unmistakable designs featuring lace, ribbons, floral prints, and a touch of nostalgia.

Over the years, VIVE MARIA grew into one of Germany's most recognizable independent fashion labels. The brand gained a loyal international following thanks to its distinctive aesthetic and its commitment to quality, comfort, and timeless femininity. What started as a small Berlin design project evolved into a cult label loved by women who appreciate individuality and attention to detail.

Today, VIVE MARIA begins a new chapter. Designer Simone Franze once again leads the brand with her original vision, creative passion, and dedication to authentic design. With a fresh start and a strong connection to its roots, VIVE MARIA continues to celebrate feminine fashion, creativity, and the spirit of Berlin while looking confidently toward the future.